The idea of ​​creating something like this comes from a way of changing the worldview and calling attention to social problems or ways of manifesting social issues that are still considered taboo today. The concept is to show the other side of society, to show a more urban reality, to show that one cannot just look at elite society. The main themes were chosen so that they can encompass sub-themes that can often still shock the “common” society and from that point on to demonstrate through photographs the reality that is experienced and often omitted so as not to create any discomfort couple a few. The themes emerged to break the effect that elite society has on those who are placed in the shadow of this common environment, for example, a theme that is still quite put aside today, such as tattoos and rights for the equality of human beings. Along with strong quotes or phrases, the images make us think and reflect on the crudest reality that is not shown to us today, the idea is also to make known the new generation of artists. We are going through several changes in the world and one of them is the art that is becoming more and more raw, creative, and digital, as well as the photography that nowadays has the possibility of being free and adopting themes and being made in a way full of creativity with concepts behind. The magazine takes the liberty of showing new talents both in its articles and in those who collaborate with it. The concept of functioning is revealed through joining friends or acquaintances from each area of ​​artistic culture and joining them in this adventure, giving them the possibility to challenge themselves and work on something they like, showing that young talents or young artists are important and reveals that the entire concept of the magazine is applied both from the inside and out.